Jan 05, 2022

6 ways to increase engagement on your website

Whether you’re selling a product or service, whether you’re a business or solopreneur – chances are you have a website to promote what it is that you’re doing.

Now, with a number of 1.7 billion websites existing worldwide, standing out can be quite the challenge. More importantly, once you have managed to get people onto your website, you want to make sure they have a good experience and they engage with your content.

Here are our 7 tips on how to increase engagement on your website:

  1. Know your audience

You can have the coolest website in the world, as long as you’re not catering towards your audience’s interest, your engagement will suffer. Study your audience, learn about what they like and what they don’t like and adjust your content accordingly.

  1. Be easy on the eyes

Ever opened a website and had masses of text without line spacing jumping right into your face? I bet you left that website quicker than I could say “Quidditch”.

Use enough spacing and use line breaks to make your content easier to digest. Your audience will thank you.

  1. Simplify navigation

Chances are, people come onto your website because they are looking for something they think you offer or simply because you sparked their interest. Make the stroll through your site easy for visitors by making navigation as simple as possible. No hidden menus, no hard to read colors. Be nice.

  1. Increase accessibility

Not everyone will have the time to read through your content, no matter how interested they are. Instead of losing your visitors, provide audible content using voicys instead. Your visitors can listen to your website while cooking dinner for their family, burning calories on the treadmill or even cleaning the house.

  1. Actively include your audience

People love being a part of something, they love to have a say in things and help make decisions. Why not add polls, feedback fields or other fun widgets on your website? This will make your audience feel important and valued, plus it increases the time they spend on your website.

  1. Use a responsive design

This tip goes hand in hand with number five, however here the user doesn’t have to be actively engaged but rather entertained by your website’s visuals. Simple hover activated motions or little dancing visuals will helps create a wow effect. Integrating voice notes of yourself talking and cracking a joke or two also helps catch people’s attention and will increase the time they spend on your site. Check out Voicl to show you how!

We hope this helped give you some insight into getting the best out of your website. Comment your website’s URL down below, we’d love to check out what you came up with!